Recent Work
Nurx as a digital brand has limited tangible assets and I am proud of the packaging that I designed, which was one of the few designs that reached customers hands.
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The Nurx branded birth control case sets the brand apart from other competitor's in the industry. The one-of-a-kind case design has a minimalistic approach, with a sleek black shell and the Nurx logo. Stored inside it are 3 sheets of fun, empowering and colorful stickers that could be used to customize the case allowing for a personalized touch. This engaging interaction with the product not only offers a playful and memorable experience but also creates shareable moments, leaving a lasting impression with Nurx patients.
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SOME COOL STATS:
​1+ Million birth control prescriptions since launching
One of the most essential services provided by Nurx are the at-home testing kits, delivered to your home for the privacy and convince of self-testing in the comfort of your home for different types of STI's, HPV screening and HIV testing.
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The design of the packaging for all six testing kits had to strike a balance between bold/dynamic and discreet/trustworthy.The fun Nurx brand elements made it very tempting to create a fully designed box. But it was top priority for us to consider the privacy of the patient. For this reason we opted for a non-branded white box that contained the branded printed materials placed neatly inside.
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The Nurx branded insert provided the educational content and the step-by-step instructions for each kit. Because of the nature of this tests it was significantly important to provide concise and easy to read instructions. By taking notes of this I designed a carefully thought out layout of content and icons to visually encourage the "you got this" essence vs the intimidating feeling of a lab process. To complete the design each testing kit was color coded and assigned one of Nurx brand colors.
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Another add-on as part of the delivery was a promotional card showcasing all of Nurx services and a sticker as an incentive for trusting us with your care.